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How Data Retention Works

When you use Freeplay, we collect various types of data through the SDK and within the application. Here’s what you need to know about how long this data is kept.

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Logged Data (Standard Retention)

Most sessions, traces, and completions recorded through the Freeplay SDK are kept for 90 days from the date of recording by default. This gives you enough time to analyze results and troubleshoot issues without storing potentially sensitive interaction data indefinitely. After 90 days, this data is automatically deleted from our systems by default. For customers on our Enterprise plans, the standard retention window is configurable.

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Logged Data (Extended Retention)

Some data is automatically kept for longer periods because it’s referenced elsewhere in the Freeplay platform. You can always remove it yourself, but we’ll keep your data indefinitely if it meets any of these criteria:
  • It’s part of a Test Run
  • It’s included in a Dataset
  • It has Customer Feedback logged against it from your application
  • It’s assigned to a Review Queue
  • It has associated review information (e.g., “in progress,” “completed”)
  • It has evaluations or labels applied to it
This extended retention helps you maintain test cases, evaluate models over time, and track the quality of your systems. This data is kept until you explicitly delete it through the Freeplay platform.

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Freeplay Application Data

All your configurations and settings within Freeplay are kept indefinitely, including:
  • Prompt Templates
  • Model Settings
  • Review Queues
  • Test Runs
  • Comparisons
  • Authorization Settings (user accounts, roles, API keys)
  • Project Configurations
This ensures your Freeplay environment remains stable and functional over time. You can delete this data at any time through the platform.

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Custom Retention Options

If you need to keep standard data beyond the 90-day period, we offer custom retention options. Contact our team to discuss custom retention options for your specific use case.

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What Happens When You Close Your Account

If you decide to close your Freeplay account, here’s what you can expect:
  • We’ll notify you before account termination
  • You should export any data you want to keep (we provide tools to help with this)
  • After a 30-day grace period, we will delete all your remaining data
  • We’ll only keep information required by law or for legitimate business purposes (like billing records)

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Questions About Data Retention?

If you have any questions about how we handle your data or need help with custom retention options, please contact Freeplay support@freeplay.ai. We’re here to help!
Note: We may update our data retention practices as technology or legal requirements change. We’ll notify you of any significant changes to how we handle your data.